How To Score Better Results On Social Media!

                         

Social Media is quickly evolving and with more and more platforms appearing every day, we all strive for making the most out of the time we spend on social and staying on top of our game. I think what most of us are looking for, is great results at minimal effort, right? Especially when you manage multiple accounts across different platforms.

The platforms that are more likely to have the biggest impact for your business are the ones that your audience are active on and that are relevant to your product or service.
If for example you’re a local retailer, a platform like Google+ is less likely to prove impactful for your brand so there’s no need to invest any time and effort on building your presence there.

A good way to decide where your time will have the most impact is running a super quick social media audit.
Here’s how it works:
Step 1: List all the platforms you are active on with links to your social media profiles.
Step 2: Update any imagery and profile description that needs to be updated.
Step 3: Check some key metrics such as audience growth, reach, engagement and traffic generated from this platform.
Step 4: Evaluate your presence on each social media platform by checking your KPIs. This process will help you gain some perspective and assess where you should focus your efforts from now on.