Mastering social media can sometimes feel like following Alice through Wonderland.
New platforms with new rules emerge every 10 minutes. Trends seem to contradict each other. But you still have magic-wand tools to make sense of it all.
Find those tools, and learn new trends and best practices at the Social Media Conference for PR, Marketing and Corporate Communicationsat Disney World, on March 27–29.
A few ways you can turn your under-valued social media plan into a Cinderella-at-the-ball:
1. Use social listening to respond to audiences in real time and identify
trending topics.
2. Build excitement about your brand by live-streaming events.
3. Make the comments section a critically important customer service
channel.
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